Hayley has 20 years’ experience in PR and Marketing, specialising in digital marketing within the maritime sector, driving brand growth, engagement, and strategic communication success.

Ginger is a digital content marketing and PR agency dedicated to maritime businesses. Under Hayley’s leadership, the agency helps ambitious, quality-led, established companies connect with the right audiences through sharp strategy, creative storytelling, and precise execution. From superyacht brands to high-tech innovation, and from premium lifestyle to marine services, Ginger designs and delivers campaigns that achieve measurable impact. By combining deep sector expertise with creative energy, Hayley and her team ensure clients cut through crowded markets and stand out. The agency’s focus is always on clarity, quality, and results that strengthen reputation and drive business growth.

Straight-talking and results-driven, Hayley brings a no-nonsense yet strategic mindset to every challenge. She collaborates effectively with small teams or influences confidently at board level, ensuring strategies are practical, targeted, and impactful. Her leadership style inspires confidence and delivers measurable success across diverse maritime marketing and communications projects.

Hayley was Membership Director at British Marine for many years before founding Ginger Agency five years ago. Her clients span the supply chain, from Pantaneius Insurance to Dean & Waters yacht management and Marine Resources, giving her deep understanding of the industry’s complexities.

Beyond her professional role, Hayley serves as Trustee of Wetwheels Charity and Board Member of British Marine South West. She is also an active advocate for women in marine projects, championing diversity, inclusion, and equal opportunities across the maritime sector.

Hayley offers an initial hour free of charge, followed by a tailored email. Well connected across the industry, she is always happy to direct businesses toward the most suitable contacts and opportunities.